In Tanzania, the name Dominyk (Dom) Lever and the brand zoOm, are synonymous with photography & adventure. Long before the advent of online communication platforms, Dom Lever opened zoOm Photo Gallery in Tanzania's 3rd largest city, Arusha. From humble beginnings in 2005, Dom Lever & zoOm have grown to represent innovation and creativity in both the artwork that he produces from his photography and the adventures that he plans for his large client base across the globe. Today, Dom Lever works with some of Tanzania's and Africa's top safari companies to produce custom artwork from his images for their lodges and websites, as well as creating and guiding custom safari itineraries in Tanzania and throughout Africa and the world.